Grappa The Rocks Colosi family by Con Poulos.
Independent creative agency Liquid Ideas has announced a series of new client wins including Inspiring Vacations, Azabu Group and Grappa Ristorante e Bar, alongside expanded remits with returning partners across hospitality, travel and FMCG.
Liquid’s appointment by Inspiring Vacations, an Australian-owned and operated bespoke tour operator, builds on its longstanding travel sector experience, including work with Singapore Airlines and Changi Airport Group.
The agency has also secured a retained partnership with Azabu Group, leading earned and strategic communications across its portfolio of venues including Sydney Japanese dining precinct Prefecture 48, further strengthening Liquid’s hospitality credentials, alongside retained work for Merivale.
Liquid has also been appointed to support Leichhardt restaurant Grappa Ristorante e Bar as the venue prepares to open its second restaurant in The Rocks.
Among existing clients, Liquid is working with Spirits Victoria Association on a two-year campaign focusing on local industry engagement, branding, website and asset development, social media support and campaign work.
The agency also enters its third consecutive year with Australian Eggs, delivering an integrated earned and social retainer alongside national campaigns, and continues its longstanding partnerships with Singapore Airlines and Suntory Oceania.
“We’re seeing real momentum across the business – particularly in hospitality and premium food and drink, where brands need creative, culturally relevant thinking that drives commercial results,” said managing director Cleo Posa.
“The mix of new partners like Azabu Group, Grappa and Inspiring Vacations, alongside the continued trust of long-term clients like Australian Eggs and Singapore Airlines, reflects the depth of experience across our team and where we’re focused for the year ahead.”
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