Linkedin.
LinkedIn has launched First Impression Ads, a full-screen, vertical video format designed for single-day campaigns, ahead of Cannes Lions 2025.
The ads will appear as the first impression on LinkedIn, giving brands a way to launch product announcements, events or major moments.
“As attention becomes scarce, B2B brands must aim to become one of the top companies to be considered for a purchase,” LinkedIn ANZ managing director Matt Tindale said.
“Video is helping brands get to the top of the list and stand out to drive direct sales.
“Videos are turning views into connections and connections into closed deals.
“When paired with the right influential voices, it makes brands not just seen but also remembered and understood and therefore bought.”
Reserved Ads allow marketers to secure front placement for sponsored content as the first ad slot in the feed.
LinkedIn is also expanding its Connected TV (CTV) Ads capabilities with additional enhancements to offer more close reach and easier activation.
CTV Ads through LinkedIn are more than four times more effective in reaching an advertiser’s B2B target audience compared to linear TV, according to iSpot.
CTV Ads are available for customers globally to target audiences in the US and Canada.
First Impression Ads and Reserved Ads will be available to customers globally later this year.
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