Like a Girl and Ice Bucket Challenge win Facebook Awards

Sarah Homewood
By Sarah Homewood | 16 June 2015
Advertising can be good for the soul - and the economy like Always' "Like a Girl" campaign.

Facebook has named the winners of its fourth annual Facebook Awards which recognises the best creative work on Facebook and Instagram.

Coming out on top was the popular Like A Girl campaign created by Leo Burnett Toronto for Procter and Gamble.

The Like A Gir” campaign smashed all objectives with the video becaming the most watched video in P&G’s history with 48 million views in North America (76 million views globally). It was the number two most viral video globally.

The Blue Award for good went to the ALS Association’s Ice Bucket Challenge a campaign that reached more people than any event in Facebook history, other the 2014 World Cup. It raised more than $USD220 million.

The 2015 Facebook Awards received more than 2700 submissions from 160 countries which Facebook says offers a snapshot of the state of creativity and innovation across the industry.

America was the most highly awarded company with it taking out 17 awards, followed by Lebanon, which took out three gongs and Singapore which took out two awards.

While Australia didn't take out any top gongs, Hungry Jack’s Australia was a finalist for its ‘The Burgers’ campaign.

See all the winners here.

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