Li Shan Lim.
Marketing consultancy R3 has appointed Li Shan Lim principal consultant in Asia Pacific.
Lim, formerly of Publicis Groupe, WPP and IPG, will oversee the development of media advisory and consulting for R3 and MediaSense in the APAC region.
“For marketing to do well, there should be less of a divide between planning for brand and performance, and more focus around creating synergies across the entire marketing funnel,” she said.
“It takes time and effort to build strong partnerships, and a disciplined approach is needed to track accountability across both clients and agencies. This isn’t easy, but I’m an optimist. I know I’m at the right place at R3 to be able to help marketers achieve this.”
Shufen Goh, co-founder of R3 and president of Asia Pacific at MediaSense, said AI, the rise of retail media ecosystems, and the convergence of influencer marketing and e-commerce are pushing the boundaries of speed, scale and integration of creative and media.
“Li Shan’s expertise in media, combined with her insight into the inner workings of media agencies and platforms, are instrumental to us helping our clients in APAC navigate this complexity," said Goh.
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