Alex Blundell Jones.
LG Ad Solutions, the advertising technology arm of LG Electronics, has opened in Australia, appointing Alex Blundell Jones the local commercial director.
Blundell Jones will be based in Sydney and will lead regional strategy and growth,.
He brings nearly 15 years of experience in media and advertising in the UK, with previous leadership roles at Captify where he was part of the founding team.
He will continue to report to Ed Wale, VP of international at LG Ad Solutions.
“CTV is no longer emerging—it’s essential—and Australian advertisers are looking for smarter, more accountable ways to reach engaged audiences on the biggest screen in the home,” said Blundell Jones.
“With LG’s scale, premium audiences, and deterministic viewing data, we’re offering something truly differentiated: the ability to deliver performance, creativity, and brand impact all in one place.”
Ashton De Santis, director, inventory partnerships ANZ at The Trade Desk, said he is excited to see LG Ad Solutions launch in Australia.
“This presents a valuable opportunity for brands to connect with viewers on the biggest screen in the home, while contributing to a more open, data-driven, and accountable ecosystem for premium video,” said De Santis.
Hari Caulfield, programmatic lead, Foxtel Group, said LG Ad Solutions has been a critical partner in both launching the Kayo footy season and keeping Binge front and centre as a destination for premium content.
“Their first-party data, custom reporting, and industry-leading creative executions truly set them apart, especially when paired with access to premium LG TV households, which is a key audience segment for driving subscription growth,” said Caulfield.
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