Independent digital advertising agency Lexlab has promoted Maija Gwynn to general manager.
She brings more than 25 years of digital advertising experience to her new role, having held senior positions in sales, strategy, client-side and operations at a variety of companies.
Gwynn joined Lexlab as digital manager in 2019 and led the development of the agency’s campaign tools and helped establish its client-focused, privacy-compliant approach.
She has been recognised for her contribution to mentorship programs addressing Australia’s digital skills gap.
Gwynn has also been a panellist at IAB Australia events, focusing on sustainable advertising practices and publisher-audience alignment.
Lexlab founder Alfie Lagos said Gwynn’s promotion reflected her contributions to the agency.
“This role is a significant step in Maija's impressive 25-year media career, marked by her ability to grow and innovate with our industry,” he said.
“Maija has been a key part of Lexlab’s growth from almost the beginning, always leading from the front with consistency, expertise and a genuine passion for what we do.
“She sets the standard through her work and the trust she builds with both the team and our clients. Her deep understanding of digital advertising, her technical expertise, and her clear, hands-on leadership style make this promotion a natural next step.
“Maija will now be able to refine the direction of Lexlab in her own image, driving the business forward and maintaining our incredible growth and trajectory.”
Gwynn said it’s exciting to take the next step in her career with Lexlab.
“For the past six years, I’ve been deeply involved in the agency’s operations, client strategy and innovation roadmap, working closely with our clients to drive results,” she said.
“This new role is an opportunity for me to have a bigger role in shaping Lexlab’s future, empowering the team, while also focusing on the business’ growth, particularly in the APAC market.
“I’m looking forward to working on new projects and initiatives as we focus on enhancing the Lexlab offering.”
Lexlab has worked with a range of well-known brands, including IGA, Energy Australia, Caterpillar, Cancer Council, Mister Zimi and McCain.
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