Lessons to launch an agency

Rosie Baker
By Rosie Baker | 21 June 2017

This is a free excerpt from AdNews June Magazine. To read the full article download a digital version of AdNews. You can also subscribe to the premium print edition here.

There will always be new agencies launching and most people have toyed with the idea of going it alone at some point but it isn’t for everyone.

The temptation of being your own boss, working with clients you like and doing work that inspires you is understandably attractive.

Particularly when the stress of agency life sees a lot of people sitting at their desk, frustrated by the organisation they’re in, uninspired by leadership and sick of working all the hours of the day for ‘the man’.

Adam Ferrier's doing it. Jules Hall did it a decade ago.

Have passion and purpose

While there are endless ways to go about setting up an agency, and a multitude of reasons to do so, there was one piece of advice every single agency founder offered. Passion is the vital ingredient.

The financial stuff

Starting an agency isn’t just a passion project. There’s a serious side and the very real pressures of having to balance the books and keep the lights on, without the security blanket of an owner or employer, hit home fast.

So, should you launch an agency?

If you answered yes to this one question, then you already know the answer. But, do you like risk?

To read the full article download a digital version or subscribe to the premium print edition here.


Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

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