Leo Burnett wins Ebay ad account

By By Darren Davidson | 28 September 2010
Leo Burnett chief executive, Todd Sampson.

Ebay has awarded Leo Burnett its $2.5 million creative account following a four-way tussle, AdNews can reveal.

The agency pitched against Host, BMF, and Whybin TBWA, after a protracted pitch which kicked off before the winter.

Head of Marketing at eBay Australia, Hamish Stone said: “After an in-depth pitch process we are pleased to be partnering with Leo Burnett to develop our major consumer facing marketing creative. Leo Burnett was the partner of choice as there is a healthy balance of creativity and thinking nestled within a solid agency that credibly maintains a boutique feel.

“The team at eBay are looking forward to working with Leo Burnett to move consumers perceptions of our brand and offer, through innovative and creative marketing that stands out in the cluttered retail marketing space.”

Chief executive of Leo Burnett, Todd Sampson said: “eBay is a brilliant global brand with big ambitions. We are lucky to have them as a client and have lots of ideas on how to help them grow their business."

A decision was expected earlier this year but the decision was delayed amid a restructure of the marketing team.

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