Magda Triantafyllidis and Philip Hwang.
Leo Australia has appointed Magda Triantafyllidis chief client partner and Philip Hwang transformation director.
Triantafyllidis joins as chief client partner for financial services client ANZ, bringing over 20+ years of experience, most recently as managing director at Hardhat.
Triantafyllidis will partner with newly appointed executive creative director Hilary Badger and the agency’s general manager Julia Sheehan to complete the leadership team in Leo Melbourne.
"I couldn't be happier joining this purposeful and innovative team, and partnering with the incredible brand and brilliant minds behind ANZ," Triantafyllidis said.
Hwang as transformation director will lead initiatives for clients, including the consolidated Suncorp Group portfolio.
He was previously APAC head of strategy at SGK, and has worked across Asia Pacific, including Taiwan, Shanghai and Australia.
He will work closely with chief strategy officer Catherine King, and Publicis Groupe ANZ chief data officer Maurice Riley.
Leo Australia CEO Clare Pickens said Leo Australia is in the business of reinvention.
"Our team is always looking at ways to adapt, shift and evolve using curiosity and creative problem-solving to uncover unmet needs and unlock commercial success for our clients," Pickens said.
"These latest appointments and additions to our leadership team are a testament to this commitment.
"Magda Triantafyllidis brings ambition and extensive client experience, while Philip Hwang will be integral to ensuring that we are at the forefront of creative and business transformation. I’m excited for the year ahead with our new team members.”
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