Leadership changes at OMD Brisbane

By AdNews | 13 May 2024
Alison Costello

OMD Brisbane's managing director Rob Swinton has left the agency after 20 years. Alison Costello is moving into the role.

Other changes to the leadership structure is supported by Kenny Stewart who remains as group managing director Queensland and Victoria, and an evolved role for Nathan Fraser who transitions from head of group to managing partner.

OMD Australia co-CEO Laura Nice said she feels fortunate to have worked with Rob Swinton for 15 of his 20 years at OMD.

"During this incredible tenure, we are so thankful for his commitment, impact and most of all his friendship, fully supporting this mutual decision to explore his next chapter," Nice said.

"We look forward to honouring his achievements with a special send off this week.”

“Throughout conversations with Rob and looking to the bench strength of talent in Brisbane, we identified a new leadership structure to create what’s next for this important OMD market."

Costello joined OMD in 2019 with Swinton appointing her as head of digital Brisbane, she was then promoted to national head of digital in 2021 and chief transformation officer in 2023 which saw her join OMD’s national executive team.

With more than 18 years’ experience, Costello’s deep understanding of the Brisbane market coupled with national capabilities will bring a fresh perspective and skillset to drive OMD Brisbane into its next chapter.

Costello said she is incredibly excited to build on the momentum within the OMD Brisbane office.

"The opportunity is not lost on me, and I look forward to continuing to set up our people, clients and media partners for success alongside the Brisbane leadership team," Costello said.

"This market has long been my home and I’m looking forward to being part of OMD’s growth and impact in the coming years.”

OMD Brisbane’s new leadership structure and appointments are effective immediately

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