Landor & Fitch reveals new leadership team post-merger

Paige Murphy
By Paige Murphy | 2 February 2021

WPP's recently merged brand consultancy Landor & Fitch has revealed its new leadership team with Trish Folan promoted to the position of general manager Sydney.

Folan will work alongside the leadership team of Sam Wall and Jessica Murphy, plus Daye Moffit who takes on a wider regional strategy role.

Folan was most recently executive director client service with Landor Australia, having held senior client service roles in both Sydney and London.

The team will be strengthened by new APAC appointments under the leadership APAC president Jonathan Cummings including Cally Williams as MD, APAC clients, Janice Siu, MD APAC business development and Mark D’Costa, MD business innovation.

Nick Foley, currently MD of Landor Australia, will be leaving the business.

“It’s an exciting time for Landor & Fitch globally, and I’m particularly ambitious about the opportunity to bring the full range of our capability to all our clients," Folan says.

“I’m also excited about the opportunities created by strengthening collaboration with our sister brands in WPP AUNZ. I have no doubt we can deliver some truly extraordinary work together."

Lee Simpson, group CEO whiteGREY, Landor & Fitch, Maverick and Hill+Knowlton Strategies says appointing Folan from within the business was a great demonstration of WPP AUNZ’s ambition to grow and nurture the best talent from within.

“I have no doubt Trish will be an excellent leader for the Sydney team, building upon the strong foundations we have in place to deliver even more outstanding work for our ambitious client partners," Simpson says.

“I’m also thrilled about the opportunity to leverage Daye’s stellar strategy skills across the region."

Landor & Fitch brings together the brand consulting and strategic design capability of Landor and Fitch's expertise in experience, retail and workplace design.

WPP announced plans to bring together the businesses at the start of last year.

Landor & Fitch currently work with a number of clients across Australia including Lion, Stockland and Tabcorp.

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