LADbible launches social content agency in Australia

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 4 May 2021
Mel Ho

Media group LADbible AUNZ has launched its first social content agency, LADbible Social, with Amazon Prime Australia and V Energy AUNZ as foundation clients.

The Australia-based agency sits within the LADbible Group media portfolio and will offer full-service organic social media management including content production, data and insights, account and community growth, along with channel-specific strategy and talent management.

LADbible Social will be led by head of content Mel Ho, with an additional 12 team members already on board. The agency is set to expand further within the coming months.

“Our goal at V Energy was to build organic communities on social and connect authentically with a Gen Z audience,” says V Energy senior media and content manager Ryan Smith.

“Since working with LADbible Social, we’ve seen not only a huge jump in our reach and engagement across our socials but we’ve also seen that correlate into sales. We’re committed to becoming a part of Australian and New Zealand culture, and this partnership is a key factor in us achieving that.”

LADbible Social’s remit includes managing its partners' YouTube, Facebook, Instagram and TikTok platforms across Australia and New Zealand.

“LADbible Social is something distinctly different from traditional social or production agencies structure because we operate with a publisher mentality and understand what true audience engagement looks like,” says Ho.

“LADbible Social is an opportunity for some of Australia and New Zealand’s biggest brands to utilise our hard-earned insights for their own channels.”

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