LaTrobe University.
La Trobe University has launched a campaign celebrating the flexibility of modern university life, developed and produced by its in-house creative team.
“We wanted to reflect the desire from students to study in a way that they know will get the most out of themselves - whether that is late night on the couch with a facemask, or at the local café while downing their third coffee,” said La Trobe University director of brand & creative Darcy Muller.
“We felt there were engaging ways to bring this to life with photography and copy that is nontypical to the sector."
The campaign references on-campus study scenes such as libraries, lecture halls and leafy lawns with home studying locations like the couch, between loads of laundry, or with a face mask on.
“This work reflects a broader shift for our marketing team, we’re exploring bolder, more distinctive creative, bringing more personality into how we show up in market, and building a brand that’s both smart and human,” said Director of marketing Emma Fox.
“we’re proud to have delivered it entirely in-house.”
Credits
Chief Marketing Officer – Mary Dempsey
Director of Marketing – Emma Fox
Senior Manager, Brand/Partnerships Marketing – Blake Dawson
Senior Manager, Customer Strategy – Zara Cooper
Senior Manager, Domestic Marketing – Sarah Forte
Director of Brand & Creative – Darcy Muller
Senior Creative – Tim Cooper
Senior Creative – Tynique Dimcevska
Head of Design & Production – Sam Aldridge
Production Manager – Dan Cahill
Photographer – Paul Hermes
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