L’Oréal has appointed Georgia Hack chief digital marketing officer.
Hack boasts more than 18 years’ of experience across all marketing disciplines including marketing strategy, brand building, customer research and insights, media planning and buying, e-commerce, digital and growth marketing, public relations, creative direction and content, customer experience and CRM/loyalty strategies.
Hack will oversee Consumer Insights & Analytics, CRM, Loyalty, Customer Experience, E-Commerce, Media and Advocacy and Social Engagement.
L’Oréal’s Australia and New Zealand CEO, Rodrigo Pizarro, said the company is "absolutely thrilled" to have Hack join and bring her well-honed and extensive expertise in digital marketing to L’Oréal.
"The company is undergoing a significant period of growth, with customer experience at its heart," said Pizarro.
"At L’Oréal we are passionate about data and analytics, and Georgia’s expertise is well-aligned and is going to be vital in helping us leverage this even further.”
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