Czech brings a progressive, AI-aware perspective to the new venture.
Kyle Czech has launched Czech Group, a boutique media agency offering strategic planning, media buying and data-led solutions for clients in Australia and internationally.
With more than 12 years' experience across global and independent media networks, Czech has held senior roles at four of the six major global holding groups (WPP, Dentsu, Havas, Publicis Groupe), as well as two independent media agencies.
Known for his deep understanding of data, platform expertise and close collaboration with creative teams, Czech brings a progressive, AI-aware perspective to the new venture.
“The media landscape is evolving fast, and AI is reshaping how we plan, buy and deliver campaigns,” said Czech.
“It’s Czech Group, not Czech Media, because we see media as just one part of a much bigger picture.”
Czech Group aims to deliver the scale and sophistication of a global agency, while offering the agility, personal service and strategic focus of a boutique.
By working in partnership with creative, PR and data specialists, the agency provides integrated solutions tailored to each client.
“We’re passionate about innovation. With new tools and data partners launching every week, it’s a thrilling time to be in media," said Czech.
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