Koala names a sofa bed after WA's Mark McGowan

Chris Pash
By Chris Pash | 3 March 2022

Furniture retailer Koala has renamed a sofa bed, the McGowan, as Western Australia reopens its borders.

Now open for hosting long-lost guests.

The company says the sofa, named after the WA premier, flips from sit to sleep in seconds.

Koala, in a campaign created by The Royals, is running full-page ads in The Australian and Herald Sun.

The Royals Executive Creative Director Sebastian Vizor: “WA haven’t had much opportunity to welcome overnight guests to their homes, but today things are changing.

"The McGowan Sofa Bed is great when people come and great when people can’t.”

Koala’s Global Brand Strategy and Creative VP Bradley Firth: “What better way to celebrate Australia being open again than by highlighting The Cushy Sofa Bed… I mean, The McGowan Sofa Bed... perfect for hosting all your long-lost guests in comfort.”

#mcgowan full size

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