Kitchen Warehouse is offering special black Friday deals through baking paper in a campaign via Special.
From November 10, every Kitchen Warehouse store across Australia, and every online order, will include sheets of baking paper printed with special Black Friday discounts.
Each sheet is printed using a combination of regular and heat-activated ink. When placed in a hot oven, the heat-activated ink disappears, revealing black Friday deals.
The campaign combines influencer partnerships, digital content and in-store activations.
Credits
Kitchen Warehouse:
Chief Customer Officer: Simon Lamplough
Head of CRM & Loyalty: Justine Murphy
Marketing Assistant: Emma Foreman
Stylist & Creative: Jo-Anne Pabst
Photographer: Grant Taylor
Studio Coordinator: JoJo Yu
Social Media Manager - Marguerite Jordaan
Social Media Assistant: Aaliyah Nickerson
Head of E-Commerce: Kellie Mitchell
E-Commerce Trading & Merch Manager: Ellie Nguyen
Special:
CEO & Partner: Lindsey Evans & Cade Heyde
CCO & Partner: Tom Martin & Julian Schreiber
CSO & Partner: Dave Hartmann
Managing Director: Tori Lopez
Group Creative Director: Simon Gibson
Group Creative Director: Nils Eberhardt
Senior Art Director: Phil Harkness
Senior Copywriter: Jack Wall
Creative Technologist: Laurent Marcus
Head of Design: Adam Shear
Design Director: Sabine Schwarz
National Head of Production: Tash Johnson
Head of Stills: Nick Lilley
Senior Integrated Producer: Danielle Senecky
Senior Producer: Di Williams
Production Coordinator: Ada Tuna
Finished Artist: Jen Bailey
Team Lead: Chris Braks
Business Director: Alicia Aguilera
H&H Graphics (Vernon Hills, Illinois, USA):
Jennifer Brennan
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