Ben Harrison and Kiranpreet Kaur Dhillon.
Re, the brand-led experience design business within M&C Saatchi Group, has appointed Kiranpreet Kaur Dhillon group strategy director.
Dhillon will lead Re's strategy offering across its roster of clients, including Commonwealth Bank, Woolworths and Youi, as well as new wins BaptistCare, Alternaleaf and Downer Group.
She joins Re from AKQA.
"Kiran's a unicorn," said Re managing director Ben Harrison.
"Her experience bridging brand, experience and digital transformation makes her a perfect partner to our clients seeking meaningful connections with their customers, employees and investors.
“As a champion of diversity, she's also a perfect alignment with our mission to make progress by design."
Dhillon said Re sits at a beautiful convergence of brand and experience, a space that she is passionate about.
"I feel it's a perfect springboard for innovation and growth at a time when it's becoming increasingly difficult to connect deeper with customers," she said.
"I'm thrilled to join Re and the wider M&C Saatchi Group to lead the team in unlocking new growth opportunities for our clients and helping to further define Re's market-leading offer."
Dhillon is a seasoned executive leader, having previously worked across the Asia-Pacific region with major brands such as Citibank, Mastercard, Bupa and Cancer Council.
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