Coca-Cola Australia has revamped its Sydney Kings Cross sign.
Titled ‘On the Steps’, the image was created by WPP Open X, led by Ogilvy Australia and supported by Hogarth.
“The sign has been a fixture in Kings Cross for over 50 years, witnessing countless memories along the way,” said Coca-Cola South Pacific marketing director, Martyn Ferguson.
“From celebrating love during the marriage equality vote to turning green and gold in support of the Matildas at the FIFA Women’s World Cup, it has been part of some truly unforgettable moments.
“This beautiful, creative refresh is the latest addition to the memories made around the sign and Coca-Cola extends its gratitude to the people of Kings Cross and the city of Sydney for embracing it.”
Shot by street photographer Sam Ferris, the hero image shows a quiet moment between two people beneath the Coke Sign.
“Coke’s always been about connection,” said WPP Open X creative director, Anthony Campagna.
“It’s the small, human moments that bring people together and make everyday interactions feel meaningful. That’s what this image brings to life.”
Credits
WPP Open X led by Ogilvy Australia, supported by Hogarth.
Photographer: Sam Ferris
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