Seven Network’s AFL coverage over the King’s Birthday long weekend drew a total audience of 4.6 million across broadcast and streaming, with its coverage from Thursday to Monday.
The combined audience reach across the five days, which included yesterday’s Collingwood v Melbourne clash at the MCG and the King’s Birthday Eve match between Carlton and Essendon, was up on the same long weekend in 2024.
Friday’s Adelaide Crows v Brisbane Lions game reached 1.84 million people nationally, with a total TV audience of 696,000, while Monday’s clash between Collingwood and Melbourne had a total TV audience of 830,000.
Monday’s game followed Big Freeze 11, with Matt Shirvington, Ariarne Titmus, Peter Daicos, Mark Taylor and others sliding into the ice bath to raise funds for FightMND.
Seven’s director of network sport Chris Jones said The Big Freeze continues to be “one of the most powerful and inspiring moments on the footy calendar”.
“Neale Daniher’s courage, leadership and unwavering determination to fight against MND moves the nation every year, and we’re proud to help share his message with all Australians,” he said.
“Footy fans showed up in big numbers over the long weekend, and the results say it all. When the footy’s on, Australians are turning to Seven and 7plus Sport, reaffirming Seven as of Your Home of Footy.”
Seven’s head of AFL and sport innovation Gary O’Keeffe said the AFL was “electric” over the long weekend.
“Tight contests, high stakes and memorable moments from the Big Freeze 11 slide, there was something for everyone this weekend on Seven and 7plus Sport, and we’re honoured to continue to share the game’s biggest and best moments to viewers across the entire nation,” he said.
“The incredible work of FightMND, led with passion and purpose by Neale and Bec Daniher alongside their entire team, is creating real impact. We’re honoured to support a cause that means so much to so many, and to help amplify its message to Australians everywhere.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.