Alexis Whelan.
Kinesso’s Creators & Content team is being moved into creative agency MBCS, part of IPG Mediabrands.
The integration follows the recent appointment of Matt Holmes as MBCS’s head of creative strategy and ideation.
The Creators & Content team is led by Alexis Whelan, reporting to MBCS managing director Harry Preston.
“This evolution allows us to bring together the strategic expertise of Kinesso’s influencer and community team with the creative firepower of MBCS,” said Preston.
“The result is a stronger, more connected offering for our clients, who are increasingly seeking integrated content ecosystems that can deliver both cultural relevance and measurable impact.
“The move represents a deliberate step toward unifying content creation and content activation under one roof, ensuring a more seamless, agile, and insight-led approach for clients. It also mirrors similar structural integrations taking place across global markets, reinforcing the group’s commitment to delivering consistent and scalable content solutions.”
Alexis Whelan said the value of creators and communities is in building meaningful brand engagement.
“Joining MBCS gives us the chance to deepen our impact and collaborate with creative specialists. We couldn’t be more excited for what’s ahead,” Whelan said.
The Creators & Content team brings relationships with clients from across IPG’s agency portfolio, including Dyson, MLA, New Balance, Old El Paso, HBF, NRMA Insurance and King Living.
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