Cooper LaPlanche, Kim Verbrugghe, Kyle Bennett.
Creative and innovation agency SLIK has appointed Kim Verbrugghe managing director.
She has worked with major Australian brands including ALDI, Qantas, CBA, Westpac, Hyundai, Merlin Entertainments and HOYTS, and held senior strategy, product and experience design roles at a number of agencies such as Orchard and Deepend.
“We’re entering a new era where access to AI will commoditise execution, which makes innovation and craftsmanship more critical than ever,” Verbrugghe said.
“Our job is to help clients thrive in ambiguity, unlock new growth and build advantages they can own. SLIK has a strong foundation of creative and tech innovation.
“I’m excited to build on that, push into new spaces, uncover the next big opportunities for our partners, and evolve how we deliver maximum value where it counts. SLIK deeply cares about its client partners and it shows in the work and long term relationships.”
SLIK co-founders, Kyle Bennett and Cooper LaPlanche, said their agency, as the big networks restructure and adapt to stay relevant, is right sized to move fast and design the offering around real client value.
“The growing role of AI is creating new opportunities for brands to connect with their audiences more effectively, and they're looking for partners who can guide them through this transformation,” they said.
“We're excited to have Kim join us to guide these efforts. With her background in innovation, CX, and growth strategy, she's perfectly positioned to help clients gain competitive edge while building capabilities for what's ahead."
SLIK clients include Qantas, Nine, Woolworths Group, nib, Darrell Lea, and the NSW Government.
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