KIC.
Australian wellness brand KIC has unveiled a refreshed brand look and feel in a campaign via Bullfrog.
KIC CEO Janey Martino said the evolution is about aligning how KIC looks with how it has already been operating behind the scenes.
“KIC has grown up. Our community has grown with us, and our offering has expanded far beyond workouts,” Martino said.
“This brand refresh is about reflecting who we are today, a wellbeing brand focused on confidence, consistency and long-term health, not quick fixes or perfection.”
KIC co-founder Steph Claire Smith said the new look reinforces KIC’s commitment to meeting its audience where they are.
“Our community is made up of real people with busy lives. The new brand is softer, more grounded and more human, because wellbeing isn’t about extremes,” said Smith.
“It’s about showing up, doing what you can, and feeling supported along the way.”
The refreshed brand identity has been rolled out across KIC’s digital channels, app experience and upcoming campaigns, with further updates planned throughout the year.
ERA-co’s Jessica Njoo said the refresh reflects a brand that has grown in clarity and confidence alongside the incredible KIC community.
“Working closely with KIC, ERA-co wanted to deliver an evolved identity more closely aligned to KIC's future ambitions,” Njoo said.
“Together, we created a brand visual and voice that's intentional, expressive, balanced, and reflective of the next chapter in KIC's wellness journey.”
CREDITS:
KIC
Janey Martino, CEO
Tess Drobik, Head of Marketing (Brand/Campaign)
Bailey Miller, Senior Social Media Strategist
Tess Kent, Communications Manager
Natalie O’Heare, Head of Marketing (Always On)
ERA-co
Jessica Njoo, Senior Design Director
Zabe Carruthers, Senior Design Director
Ant Nelson, Executive Creative Director
Georgia Marsh, Senior Account Manager
Maxwell Hogue, Senior Strategist
Bullfrog
Chris King, Producer
Tim Shelley, Chief Brand and Experience Officer
Phoebe Sloane, Creative Director
Bryony Platings, Art Director
Marten Ascenzo, Photography
Benjamin Guy, Videographer
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