Chris Woodworth.
Credit: Kevel.
Retail media technology provider Kevel has expanded into the Australian market with the appointment of Chris Woodworth as regional director, APAC.
The move signals a strategic step in Kevel’s global growth as retail and commerce media enter a more execution-driven phase.
“As retail media matures, success increasingly depends on execution, operational rigor, and the ability to scale without sacrificing flexibility,” said Jaclyn Nix, chief operating officer at Kevel.
“Across Australia and APAC, brands and platforms are navigating fragmented ecosystems, inconsistent standards, and a growing number of retail media networks.
“Demand is rising for strategic partners that provide control, consistency, and measurable performance. Investing in dedicated regional leadership reflects our commitment to helping businesses move beyond experimentation and build sustainable, future-proof commerce media platforms.”
Woodworth will lead Kevel’s commercial strategy across Australia and the broader APAC region.
As regional director Woodworth will focus on customer success and building strategic partnerships across retail, marketplaces and emerging commerce platforms.
Kevel already has existing existing customer success and technical support roles in Australia.
“Across Australia and the whole of APAC, we are seeing some of the most dynamic and diverse commerce markets in the world,” said Woodworth.
“Businesses here don’t want one-size-fits-all ad products; they want control, flexibility, and the ability to innovate on their own terms.
“Kevel’s API-first approach is uniquely suited to this environment, and I’m excited to help retailers and brands move beyond experimentation to build scalable, performance-driven commerce media platforms designed for the next phase of growth.”
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