Credit: Bulla
Australian dairy company Bulla Dairy Foods has appointed independent creative agency Kerfuffle to lead creative and brand across the portfolio.
Bulla has previously worked with Hotglue, acquired by Havas, The Bridge, Grey Melbourne and retired Publicis Mojo.
This is the second win for Kerfuffle this week, having been appointed as part of the creative account for Asahi.
“The team at Kerfuffle brought a really strong mix of strategic thinking, creativity and chemistry throughout the process,” said Bulla head of marketing, Daria Kargopoltseva.
“They understood both the heritage of the brand and where we want to take it next, challenged us in all the right ways and felt like an extension of our team from day one.”
Founded in 1910 by three families, Bulla is one of Australia’s oldest and largest family-owned dairy companies, proudly making dairy products in country Victoria for six generations using locally sourced, fresh milk and cream across its cream, ice cream, and cottage cheese portfolio.
Kerfuffle’s appointment is effective immediately.
“Bulla is one of those brands Australians know and genuinely love, so we’re incredibly excited to be partnering together,” said Kerfuffle chief creative officer, Josh Stephens.
“There’s such a rich history and strong connection people feel towards the brand, and we can’t wait to create work that does it justice.”
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