Hugh Gurney, Joe Sibley and Eliza Malone.
Independent agency Kerfuffle has appointed Hugh Gurney and Joe Sibley executive creative directors.
The pair recently acquired the web domain, TheBestCreativesintheworld.com.
“They wouldn’t sell that domain for $19.99 per annum to just anyone. It’s an honour to be recognised – legally – as the owners of such a prestigious URL, and to be joining the best advertising agency in the world,” said Gurney.
The pair were previously executive creative directors at Droga5.
“After eight formative years at Droga5, formerly The Monkeys, part of Accenture Song, we’re excited to begin the next chapter at Kerfuffle," said Sibley.
"We’re deeply grateful to the talented people who shaped that time, and genuinely excited to join the excellence, humanity and creative energy of Kerfuffle."
Eliza Malone has also been appointed as head of production.
Malone has joined from Droga5, part of Accenture Song, as senior broadcast producer.
“Having worked for a number of years in the advertising mines, alongside Lize, Hugh and Joe, their creative excellence is undeniable, and it will be invaluable to have them help shape our new agency,” said Kerfuffle creative chairman, Ant Keogh.
“We all aspire to similar ideals, to create exciting work that real people (rather than just award juries) love and applaud.
“Their innate ability to communicate on a human level is even more valuable, now media seems to be heading in an increasingly artificial, algorithmic hell-fire.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.