Publisher Hardie Grant Media has acquired creative agency Keep Left.
Keep Left will join Hardie Grant Media’s network of agencies, including digital media agency Reload Media, content agency Heads & Tales, PR & influencer agency Tide Communications and production studio Sherpa.
Commercial terms haven't been revealed.
“Caroline and Gill have built a brilliant agency with a clear point of view, a strong team, and deep client relationships,” said Hardie Grant Media group managing director Craig Somerville.
“Keep Left’s earned-first approach and creative thinking make it a great fit for our group.
“We’re excited to welcome them and look forward to what’s next.”
Keep Left is a Melbourne and Sydney-based agency founded by Caroline Catterall in 2001.
Its clients include Australia Post, ANZ, Guide Dogs, Experian, Great Southern Bank, Charter Hall and St Vincent de Paul.
Gillian Gosling, who joined in 2009 and became a shareholder in 2015, will continue to lead the agency as managing director and head of PR.
Keep Left will continue to operate under its own brand and leadership team, with all staff joining Hardie Grant Media.
“It’s been an incredible journey building Keep Left into the agency it is today,” said Keep Left founder and managing director Caroline Catterall.
“Gill and I are so proud of the team, the work, and the client partnerships we’ve nurtured over the years.
“Joining Hardie Grant marks an exciting new chapter for us as a levelled-up Indie.
“For our clients, it will mean access to even more integrated thinking, specialist capabilities and creativity – which will help us reach audiences in new and innovative ways.
“For our team, it brings new colleagues, new growth opportunities, and the chance to collaborate across a broader national network.
“Most importantly, we’re joining a group that genuinely values its people and culture. We’re energised by what’s ahead.”
Following the acquisition, Hardie Grant Media comprises 130 staff across Melbourne, Sydney and Brisbane.
Key clients include Mercedes-Benz, Yamaha, Nintendo, Soda Stream and BIG4.
“We’ve long admired Keep Left and its reputation for delivering meaningful work," said Hardie Grant chief executive officer Nick Hardie-Grant.
“In addition to the impressive team, the Impact Score is a genuinely exciting product with huge potential and a real point of difference for our agencies.
“With the support of the broader business and continued investment we’re looking forward to helping it reach its full potential.”
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