Kayo Sports has launched an out-of-home (OOH) campaign to highlights to live sports such as the AFL, NRL, Formula 1, netball and cricket during Sydney's Vivid festival.
The creative features on consecutive QMS advertising panels in high-traffic CBD sites such as Central Station, Taylor Square and around Wynyard Park, and is expected to reach more than 3.2 million festival goers.
“Vivid Sydney provides the perfect, visually spectacular backdrop to highlight how Kayo Sports delivers unrivalled sports action in breathtaking, sharp 4K,” said Tim Dwyer, marketing director at Kayo Sports.
“We know fans want to get closer to the sports they love, and our year-round 4K offering across NRL, AFL, Formula 1, Netball, Cricket allows just that.
“This campaign reinforces both our premium content offering and our commitment to innovative marketing, with bespoke content that seamlessly integrates with the environment to become part of the cultural conversation. We’re not just advertising; we’re participating in the festival experience.”
Credits:
Client: Kayo Sports
Creative: Balboa Foxtel Group Creative
Media: Foxtel Group Media, Mindshare, QMS
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