Kayo put on notice by ACCC for misleading consumers

Josh McDonnell
By Josh McDonnell | 2 December 2019

Kayo Spor has paid a penalty of $12,600 after the ACCC issued an infringement notice for allegedly misleading consumers about their eligibility for a subscription offer.

From 14 March to 3 April 2019, Kayo’s website promoted its Basic Subscription Package to Telstra customers for the price of ‘2 months for $5’.

The ACCC alleges the offer on Kayo’s website was false or misleading, in breach of the Australian Consumer Law.

“We were concerned that Kayo’s website did not adequately disclose the offer was only available to Telstra customers who had not previously used Kayo,” ACCC Deputy Chair Delia Rickard says.

“The eligibility requirement appeared in small print on Kayo’s website and was significantly less prominent than the headline offer. Under the Australian Consumer Law, businesses must ensure that qualifications or restrictions on any deal or promotion are made clear to consumers. This means they must be prominent and not hidden in the fine print.”

Some Telstra customers, who had used Kayo before, took up the offer and were charged $25 rather than $2.50 for the first month.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus