Kayo launches latest marketing stunt ahead of the 'Summer of Cricket'

Josh McDonnell
By Josh McDonnell | 1 November 2019
Australian cricketers Chris Lynn, Josh Hazlewood and Nathan Lyon

Kayo is giving cricket fans the opportunity to step into their shoes of their cricketing heroes, as thesport streaming service gets set to launch an activation allowing fans to face some of cricket’s most "iconic" deliveries.

The Kayo Bowling Simulator, which exactly replicates 12 famous deliveries hand-picked from the annals of Australian cricket history, is part of Kayo’s new ‘Going All Out’ summer of cricket campaign.

The latest marketing stunt by the platform, which has developed a reputation for its antics, aims to highlight all the unique ways Kayo is "going all out" to make it a summer of cricket like never before.

“Cricket is part of the Australian summer tradition. Whether attending a match or watching at home – we have grown up with the sport and our cricketing heroes,"  Kayo Sports chief commercial officer Ant Hearne says. 

“The ‘Going All Out’ campaign is about showing how much fans can get out of the summer of cricket with Kayo. Whether it be ad-break free coverage during play, the world-class FOX Cricket commentary team, Kayo Minis, our game-changing features or watching where you want, when you want – Kayo is not holding anything back for cricket fans this summer.”

Utilising BatFast Simulator technology developed in the UK, the bowling simulator was unveiled for the first time in Australia at Kayo’s summer of cricket launch on 22 October and will be Kayo’s first brand activation.

Fans will be able to face off against a selection of pace and spin deliveries, including Mitchell Starc’s dismissal of Kiwi skipper Brendon McCullum in the 2015 World Cup final and the ‘Ball of the Century’, Shane Warne’s ‘Gatting Ball’.

In addition to the simulator, the summer of cricket will be a digitally-led marketing campaign featuring video, digital display, social, audio and press.

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