Production team Kate Merrin and Rachel Gilkison launched Palomina.
The end-to-end production service executes campaigns across TV, digital, paid social and radio.
Launching with foundation client, Sportsbet, Palomina recently worked with Sportsbet’s in-house creative team to produce and take the brand’s successful Elite Average Games and Bet with Mates campaigns to market.
Gilkison and Merrin bring a combined 35 years of experience in film, TV and commercial production.
Gilkison: “In today’s fast-evolving media landscape, clients are producing an increasing amount of content and the time is right to disrupt old habits and evolve the production process.
"Palomina manages complex, high-end production, so for many clients who are opting to bring creative in-house, working with Palomina allows them to also manage production in-house.
“At Palomina we provide clients with a genuine end-to-end production offering, cost effectively delivering high quality assets, while maintaining creative integrity."
Merrin: “Launching Palomina has been a fun and exhilarating learning curve. We never take our client budgets and objectives for granted – we listen and keep asking the right questions until we truly understand what our clients are looking for, then we get down to producing great work.
“Being a small team means our client’s content is centrally managed, ensuring greater transparency and constant control of the production process, project costs and most importantly quality standards. Clients want full transparency, great work, better creative services, flexibility and an innovative creative way of working. That’s Palomina in action."
Jason Thatcher Head of Brand and Advertising, Sportsbet: “We’ve been working with Kate and Rachel to bring our above the line campaigns to life for several years now and the level of care and professionalism they bring to the table is unequalled. They continually find excellent talent to do the job and go above and beyond to bring our campaigns to market on budget and on time”
Gilkison: “It is important to understand that our model offers flexibility to work with the best directors, crew, resources and suppliers for each production. We don’t have a set roster, we just find the right people for the job, so working with a production partner such as Palomina is not creatively limiting – it’s creatively liberating.”
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