Independent media agency Kaimera has been appointed media agency for the National Film and Sound Archive of Australia (NFSA).
The NFSA, which tells the national story by collecting, preserving and sharing Australia’s audiovisual media, aims to become one of the world’s most distinctive cultural institutions.
It has tasked Kaimera with developing a media strategy to drive brand awareness and education, build trust and advocacy, and increase online engagement with the NFSA’s collection.
NFSA chief marketing officer Nicole McPeake said the NFSA is focused on ensuring its collection represents and explores Australian creativity, identity, audiovisual formats and cultural curiosity.
“To achieve this, we need to truly understand and connect our unique cultural purpose with all Australians,” she said.
“Kaimera can help us share our incredible archive and drive a new era of national enjoyment and exploration.”
Kaimera founder and CEO Nick Behr welcomed the NFSA to the agency, saying winning the NFSA is an honour, and a testament to the high-calibre strategic thinking of the team.
“The NFSA is a vital national institution, and this partnership is about more than media. It’s about using our expertise to help share the national story and drive a deeper connection between Australians and the work of NFSA,” he said.
“We are incredibly excited to develop a distinctive, impactful media strategy to encourage a new generation to explore the archive.”
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