The Comfort Group has appointed independent Kaimera media partner for the launch of the SleepMaker's Smart Suspension Technology (SST) mattress range.
Kaimera will handle the integrated campaign for the range, which combines SmartCell foam and precision-engineered springs to eliminate partner disturbance and enhance airflow.
"This partnership is a real milestone for our Melbourne team," said Garth Moring, general manager Melbourne at Kaimera.
"SST is not just another mattress technology - it's a true evolution in sleep innovation. We're excited to translate that into a campaign that connects cleverly with consumers and drives results.
“It's also a testament to the growth of our Melbourne office - joining Nando's, Luva-Duck, GSK, and others in our client lineup, The Comfort Group adds further credence to our presence in the lifestyle and home space."
The agency will deliver strategy, media planning, buying and optimisation across all channels in Australia.
Felicity Turner, general manager marketing at the Comfort Group, chose Kaimera for its strategic approach and premium brand experience.
"Sleep is central to wellbeing, and SST is a bold leap forward in delivering Australians exceptional comfort, temperature control, and support," she said.
"We chose Kaimera for their strategic smarts, creative insight, and track record with premium brands - they're the ideal partner to bring SST to life."
Kaimera operates as a full-service media agency across Australia and New Zealand, combining data, creativity, strategy, media planning and buying for client campaigns.
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