Credit: Redd Francisco via Unsplash
Media agency Kaimera has secured more than $750,000 in pro bono media value to support a six-week awareness campaign for the Women's Housing Company, launching today across premium digital, OOH, print, radio and BVOD platforms on the eastern seaboard.
Partners include Time Out, Broadsheet, Alliance Outdoor Media, JCDecaux, Seven, Foxtel, oOh!media, QMS, Paramount, News Corp, VMO, ARN and SBS.
The Women's Housing Company is a specialist community housing provider and homelessness service with more than 40 years of operation, providing crisis, transitional, social and affordable housing across Sydney, the Hunter and Coffs Harbour.
The campaign, A Safe Home Changes Everything, introduces the organisation to broader Australian audiences and is designed to build awareness of its work helping women recover, rebuild and regain stability after crisis, while encouraging fundraising support.
Nick Behr, CEO of Kaimera, said the campaign showed what could happen when the industry united behind something that mattered.
"The support shown for Women's Housing Company has been incredible, and we're proud to help give greater visibility to the critical work they do for women," he said.
Nada Nasser, CEO of Women's Housing Company, said Kaimera's commitment went well beyond media strategy.
"They brought belief, generosity and genuine purpose to the table," she said.
“Through their extraordinary support in securing more than $750,000 in pro bono media value, Kaimera has helped ensure this campaign reaches far beyond what we could have achieved alone, ultimately helping more women and children access the safety and stability they deserve.”
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