JWT takes global role for Treasury Wine Estates

5 February 2015
CMO Simon Marton with JWT’s CEO of Europe & global client leader, Toby Hoare.

Treasury Wine Estates (TWE), the owner of some of Australia's most highly-visible wine brands, has appointed J. Walter Thompson Company (JWT) as its global marketing services provider.

JWT will provide TWE with marketing communications, creative strategy; trade, shopper and digital marketing, as well as consumer and lifestyle PR services for all TWE brands, minus Penfolds' advertising and creative development.

The hiring of one global marketing services partner corresponds with TWE's strategy, revealed last June, to ramp up investment in consumer marketing.

TWE will transition the services of its existing marketing services suppliers to JWT over the next three months.

TWE chief marketing officer Simon Marton said the new partnership with J. Walter Thompson will play a key part in supporting the new strategy. “Our partnership with J. Walter Thompson will help us build stronger brands in markets across the globe, ensuring that we gain greater impact from our increased marketing investment.

“Importantly, we will also have a consolidated and truly international approach to the marketing of our brands, and we will be able to go to market faster and operate in a more consistent way.”

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