Junkee Media rebrands travel site AWOL to Activities Without Leaving

By Jenni Gilbert | 23 March 2020

Junkee Media has rebranded its travel title AWOL to Activities Without Leaving with a range of indoor activities to help people get through pandemic isolation.

The new edition  will focus on things Australians can do inside instead of their usual out-of-home activities, plus how to keep busy and productive mentally, physically and socially.

“We’ll show you how to upskill, like learning how to use Photoshop or how to speak a new language,” said Junkee Media publisher Tim Duggan.

“The new AWOL will also guide you through ways to make your day better, including the best ways to exercise at home, how to master cooking, or even how women can reset their skin now that they’re wearing less makeup.

“When we all emerge from our homes, the world will be unmistakably different. What we all care about most right now is getting to that point, and making the time we spend inside our houses and apartments with our partners, flatmates, family – or by ourselves – as good as it can be."

The new-look AWOL will also be using Junkee Media and parent company oOh!media to amplify its messages, with key stories running across oOh!’s retail network.

“Every time you leave the house to get food or any other essential service, we’ll still be able to bring you some of AWOL’s most important messages,” Duggan says.

The rebrand comes off the back of oOh!media and its publishing business Junkee Media recently launching a campaign promoting kindness, consideration and compassion by sharing positive messages and good news stories from around the globe across its assets.

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