Thinkerbell.
Judo Bank is demonstrating its love for its business customers in a campaign via Thinkerbell.
“This is just another great example of Judo Bank living its values,” said chief CX thinker, Dan Monheit.
“When the entire customer experience is built around backing businesses, even the advertising becomes a natural extension of that commitment.”
On radio, CEO Chris Bayliss dedicated spots to Judo’s SME customers with romantic poetry, which extended out to a special segment on JOY FM.
“Judo was built on the belief that you can't back a business you don't truly know,” said Judo Bank’s GM of marketing, Negar Ghadiri-Zare.
“When you genuinely know your customers — their challenges, their ambitions and what makes them unique — you can support them in ways that truly matter and stand out. This campaign brings that belief to life - demonstrating that strong relationships are the foundation of how Judo boldly backs business.”
Credits:
Client: Judo Bank
Creative and Media: Thinkerbell
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