Credit: JOY Agency
JOY has been appointed by Picklebet to lead its media strategy and execution, following a competitive pitch process.
The appointment will see the independent work closely with Picklebet and its creative agency partner to amplify the brand’s positioning across non-traditional media channels.
Head of user acquisition at Picklebet, Dan Wilkinson, said JOY emerged as the standout agency during the pitch.
“JOY showed a deep understanding of our creative strategy and demonstrated how it could be brought to life across non-traditional media. Their collaborative approach and focus on value creation and differentiation really set them apart,” Wilkinson said.
JOY partner Matt Keegan said the agency was drawn to Picklebet’s ambition and appetite for creativity.
“From the outset, it was clear that Picklebet was a natural fit for JOY. Their belief in using creative thinking to challenge their category aligns perfectly with our ethos," Keegan said.
"We’re thrilled to partner with them to help drive growth and market impact."
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