Head of activation and performance at JOY, Dan Brown. Credit: JOY
Independent media and creative agency JOY has appointed Dan Brown to the newly created role of head of activation and performance, as the agency bolsters its integrated media offering.
Brown will lead JOY’s digital media function, with a focus on performance, optimisation and accountability.
“It’s a great opportunity to join a strong independent like JOY at this time,” said Brown.
“The agency has been making considerable strides recently as clients engage with partners that can deliver measurable change across their business in a competitive media landscape.
“I look forward to working with industry leaders such as Phil and Matt, as we look to further deepen the digital capabilities at JOY.”
Philip Pollock, partner at JOY, said Brown’s background made him the perfect candidate for the role.
“Dan brings extensive technical expertise with a deep understanding of how media should be transacted and optimised,” he said.
“That’s critical for helping clients unlock sustainable growth, especially in a landscape where marketers are constantly being pitched the next shiny thing.”
Brown’s remit will extend beyond digital execution, with performance insights feeding directly into strategy and creative development.
“Performance media isn’t a final step, it’s a real-time feedback loop that informs everything from audience insight to creative messaging,” Pollock said.
“This level of integration means our media partners are truly held to account, and every campaign drives maximum effectiveness for our clients, unlocking the Da Vinci code for growth.”
The appointment underscores JOY’s push to meet growing demand for agile, data-led creative solutions across the full marketing funnel.
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