Joshua Poole.
Independent agency 23 Digital has appointed Joshua Poole head of growth and marketing.
Poole joins 23 Digital after seven years at specialist search agency StudioHawk, where he held a series of senior roles, most recently head of strategic growth, leading the agency's sales, marketing and partnership functions.
23 Digital general manager Toby Dames said Poole's combination of agency experience, commercial capability and people leadership made him an ideal addition to the business.
"Josh understands what it takes to build sustainable growth inside an agency. He brings strong commercial instincts, genuine technical credibility and the ability to connect sales, marketing, service development and client outcomes," Dames said.
Poole said the opportunity to join 23 Digital came at an exciting point in the agency's development.
"23 Digital has been around for 20 years and has an impressive breadth of capability and a strong foundation from which to grow. There is a significant opportunity to bring those strengths together, make it easier for clients to access the right combination of services and build a clear and distinctive position in the market," Poole said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.