Jonathan Lyon joins PrettyGood as co-founder

By AdNews | 7 May 2024
Jonathan Lyon.

Brand and media business PrettyGood has appointed global advertising and marketing specialist Jonathan Lyon as co-founder and chief product officer.

Lyon brings more than 25 years of marketing leadership experience having held senior roles at OMD New Zealand, Digitas NYC, TEDx Auckland, and Wunderman in London where he drove strategies centered on human insights at scale.

Bringing a passion for leveraging data and technology to create positive social impact, Lyon will work with PrettyGood CEO and co-founder Hamish Smith to make marketing solutions more affordable for small and medium businesses across Australasia, while allocating a share of the revenue to support community initiatives and local charities.

Smith said Lyon is an internationally recognised marketing pioneer who has dedicated his career to elevating customer insights and accelerating media innovation.

"His expertise and shared commitment to using business as a force for good make him an ideal co-founder as we work to reset the marketing and media landscape across Australasia. I’m really looking forward to working with him and offering his fresh thinking to our clients," he said.

Lyon said by seamlessly blending cutting-edge marketing solutions, transparent pricing strategies, and impactful corporate giving initiatives, the agency can empower small and medium enterprises while collectively working towards a better world.

"It's this beautifully orchestrated convergence of ethical business practices and positive social impact that fuels my passion and drives me forward each day," he said.

The two co-founders share a track record of pioneering innovation in service of social good. Lyon founded the 'Appiness' social enterprise concept designed to alleviate poverty and homelessness through direct peer-to-peer connections.

Since launching PrettyGood in April 2024, Smith has worked closely with the Kindness Collective and Springboard donating $10,000 since the launch.

Smith said at PrettyGood's core, he and Lyon want to leverage new thinking and technologies that can make a real difference for underserved communities.

"PrettyGood is charting that path by empowering the businesses that fuel local economies, while simultaneously fueling positive impact for people in need."

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