JOLT’s digital out-of-home network expands in Sydney

By AdNews | 28 November 2023

Electric vehicle (EV) drivers in Greater Sydney will now have access to more free 7kWh, fast streetside charging stations, as JOLT and Transport for NSW today launch the first in a series of new sites with integrated digital advertising screens.

JOLT will roll out more than 100 digital OOH screens, with integrated EV charging capability, at commuter car parks and other transport assets in the next year.

The charger network will connect with EV drivers as well as commuters around the transport hubs, including pedestrians and drivers passing byTransport for NSW’s transport network recorded more than 53 million journeys in October this year.

"Through the expansion of fast chargers across the Transport for NSW network, JOLT provides EV drivers with convenient access to 7kWh of free,  fast and clean EV charging, and offers an expanded and desirable digital out-of-home opportunity for brands," said JOLT CEO Doug McNamee.

“By using JOLT’s free charging top-ups, EV drivers could save more than $1,000 per year on their charging expenses. Drivers also get the added benefit of knowing they’re contributing to a greener future, reducing air pollution and helping to combat climate change."

JOLT head of sales and platforms, Michael Selden, said JOLT and Transport for NSW’s agreement propels its digital OOH network forward, delivering further scale and frequency.

“Running on 100% GreenPower, support from our advertising partners allows us to continue to offer drivers free top up charging with renewable resources, and will continue to deliver carbon reductions now and into the future," said Selden.

Brittany Crowley, co-head of investment, Sydney at PHD Australia, a partner media agency of JOLT, said this is an exciting opportunity for advertisers to align with high traffic urban assets in the Greater Sydney area.

"The network delivers reach to a broad audience and enables advertisers to target the progressive EV owner segment," she said.

JOLT is committed to enhancing the accessibility and convenience of EV charging infrastructure across NSW. The installation of the first EV charger represents a major step towards building a robust network of charging stations, enabling EV owners to travel confidently and with peace of mind, knowing that charging opportunities are readily available.

JOLT is set to further expand its operations across Australia and internationally, having recently partnered with Canadian operator TELUS to roll out 5,000 EV chargers across Canada and the roll out of thousands of chargers in the UK.

The Transport for NSW contract follows JOLT’s expansion of charging sites in partnerships with Ausgrid and Endeavour Energy, delivering hundreds of fast chargers in the coming years, and its recent expansion into New Zealand.

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