JOLT expands EV charging and DOOH network into the UK

By AdNews | 15 November 2023

JOLT, an Australian third-party verified, sustainable electric vehicle charging and digital out-of-home advertising network, has expanded into the UK.

The first out-of-home (OOH) JOLT screens have been installed in the London borough of Barnet, with plans to roll out thousands more screens across London and the UK in the coming years.

Audi, Aviva and EDF have been announced as the category-exclusive advertising launch partners for the new UK network.

The UK is JOLT’s third international market after successfully launching in New Zealand and its recent announcement to roll out 5,000 chargers in Canada this year in partnership with TELUS.

JOLT CEO, Doug McNamee, said JOLT has ambitious plans to grow into a significant global company with its chargers that run on renewable energy and providing advertisers with a premium digital out-of-home network.

"This drives our mission to enhance the accessibility and convenience of EV charging infrastructure across the UK and contribute to a greener future by reducing air pollution and providing advertisers with a premium, engaged audience," he said.

“The launch of the JOLT digital out-of-home network in the UK brings a unique offering to UK advertisers. We’re excited to see our offering already being embraced by some of the UK’s most progressive and ESG-integrated brands.

"By choosing an advertising platform that helps foster green mobility, brands have a real-life opportunity to play their part in reducing transport-led emissions and contributing to a greener future.”

As part of the UK roll-out, advertisers will be given the opportunity to connect and engage with roadside and EV charging audiences across the network’s digital screens. JOLT’s digital out-of-home network uses 100% sustainable energy, enabling brands to also reduce their carbon emissions in local communities while advertising.

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