Tim Debenham. Credit: JOLT
JOLT has promoted Tim Debenham from Victorian sales director to national sales director.
In the newly created role, Debenham will oversee JOLT's sales function across Australia, including national revenue strategy and sales team development, while continuing to lead the Victorian team.
He will report to Stuart Moffat, country manager at JOLT Australia.
Debenham joined JOLT in 2022 as Victorian sales director, following several years in senior media sales roles at News Corp.
Since joining the company, Debenham has been credited with shaping how JOLT uses data and measurement to improve client outcomes, and with building JOLT's Victorian client portfolio, establishing partnerships and developing category expertise, particularly in automotive and energy.
"Tim is a leader in every sense of the word. He knows JOLT inside and out, he understands what great work looks like, and he has the patience and craft to see it through," said Stuart Moffat.
"He has a track record for being meticulous and dedicated to his partnerships, he's been known to work with clients for the better part of a year to get a campaign exactly right.
"What he's built in Victoria speaks for itself, its sales team is now one of the strongest in the business and it's a direct reflection of how Tim leads; it's exactly why we've created this role for him.
"This promotion is well-earned recognition of everything Tim has contributed to the business. I'm confident he will bring the same energy and rigour to the national stage."
Debenham said he was looking forward to shaping JOLT's national sales capability.
"JOLT is at an exciting point in its growth, and being asked to step into this role means a lot. I've loved building the Victorian team and those client relationships won't change," he said.
"For me, the next chapter is about working with our sales teams across the country, helping them grow, and continuing to show advertisers what a genuinely innovative, purpose-built media network can do for them. JOLT's product is strong and our story is compelling - I want to ensure the right clients hear about it."
Debenham will begin as national sales director effective immediately.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.