JOLT appoints Pedestrian Group's Sam Hannaford programmatic director

By AdNews | 6 September 2023
Sam Hannaford

JOLT, sustainable digital-out-of-home and electric vehicle charging network, has appointed Sam Hannaford in the newly created role programmatic director.

Hannaford will be responsible for managing JOLT’s programmatic client stable and will report to JOLT head of sales and platforms, Michael Selden.

Hannaford was most recently national group programmatic manager at Pedestrian Group. He has also worked at Nine as group business manager – programmatic, and Fairfax Media in sales management.

Michael Selden, JOLT head of sales and platforms, said Hannaford’s appointment follows a strong, sustained surge in the company’s programmatic growth.

“JOLT is thrilled to welcome our new programmatic director to the team as our client base continues to grow,” Selden said.

"Sam brings extensive programmatic credentials and experience to JOLT’s team as we continue to expand our sales offering, with Sam joining our recently appointed NSW sales director, Hannah Pritchard.

Hannaford said he is incredibly excited to be joining the JOLT team.

"As the programmatic out-of-home market continues to grow at pace, JOLT is uniquely positioned to offer advertisers a truly sustainable way to trade on valued audiences," Hannaford said.

"I look forward to working with the team on further expanding JOLT’s programmatic and first party data capabilities.”

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