Former Special New Zealand GM John Marshall and Ogilvy Australia CSO Ryan O’Connell have launched full-service creative agency jnr across both New Zealand and Australia.
Inspired by the energy, fresh thinking and curiosity of juniors, the new agency was born out of the reality that the industry has become overwhelmed and paralysed by the avalanche of academic theories, marketing sciences, and new technologies.
Ryan O’Connell, jnr chief strategy officer, said for the past ten year he has talked to Marshall every day about starting their own agency.
"However, it didn’t really become a serious chat until we felt like we had a unique offering," O’Connell said.
"We think we have that with jnr. We’ve always believed creativity and effectiveness are intrinsically linked, and should never be separated. Not even by words. So we created new word: creativeffectiveness™.
"But it’s more than just wanky made-up word, it’s a simple – but smart - guide that we’ve developed to produce the most effective work for our client partners. And it’s a guide that puts our money where our mouth is too. Our client’s success is literally our success.”
The agency’s propriety approach is the creativeffectiveness guide - which doesn’t take the magic out of creativity, nor the brains out of complex theory, science and technology. Rather it is a smart, but simple way to develop effective work for commercially-driven clients.
John Marshall, Ngāti Maru, Ngāti Maniapoto, jnr managing director, said the driving force behind jnr. is keep it simple, keep it creative, keep it effective.
"And our proprietary creativeffectiveness guide ensures we do just that," Marshall said.
"Along with our amazing creative partners across the Tasman, we think jnr. offers something a little different to all of the other incredible agencies across Australia and New Zealand.”
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