The John Lewis commercial is here to lead retailing into Christmas 2025.
Where Love Lies, with the tagline “If you can’t find the words, find the gift,” positions a dad as the under appreciated family member to a revamp of the '90s Alison Limerick track, sung by Labrinth.
Created by Saatchi & Saatchi, the campaign features a son gifting his dad the track, taking the dad back to his experiences in the 1990s and a younger version of his son.
“This year’s John Lewis Christmas campaign is a celebration of connection, memory, and the unspoken emotions that make the season truly magical,” said John Lewis director of brand Rosie Hanley.
“At John Lewis, we understand the power of a thoughtful gift, and we hope the Ad will inspire our customers to find the gift that articulates their feelings, allowing the present itself to speak volumes where words may sometimes fall short."
Back in Australia, Typo, part of Cotton On Group, promised to take the silly season more seriously than everyone else.
BIG W is giving mums kudos as the main protagonist of Christmas in a campaign via 72andSunny.
Coles is repositioning itself as the destination for every kind of Christmas in a campaign via Smith St, part of DDB Melbourne.
“At Coles, we feel incredibly privileged to be part of so many Aussie Christmases and grateful to help families and friends come together to make their celebrations special,” said Coles general manager brand and marketing, Kate Bailey.
“This year, we’re proud to help Aussies enjoy a delicious Christmas with our exciting range of easy and affordable products – from unique and innovative Own Brand creations to award-winning favourites like ham and pavlova.”
Kitchen Warehouse collaborated with Nova to create an Ai-powered assistant named Mary Prepmas, helping you pick your Christmas gifts for 60 days.
Myer has collaborated with local artist Sycco to reimagine a Christmas tune, Jamiroquai’s ‘You Give Me Something.’
“We want to be Australia’s home of gifting and our campaign is all about sparking the joy that comes from receiving and giving a gift this Christmas,” said Myer chief marketing officer Clarabella Burley.
“We’re excited to see this campaign come to life through a new approach to media buying including TikTok’s Holiday Pulse, Pinterest Trend Badges and Quiz Ads to reach a new generation of customers.”
Bevilles returned to television for the first time in several years with its campaign via Nous.
QIC is raising funds for charity partners including The Salvation Army, St Vincent de Paul, Starlight Children’s Foundation, Foodbank Australia and Beyond Blue in its Christmas campaign via Jane Doe Creation.
Westfield is celebrating the festive personalities that emerge when the tinsel goes up and the holiday spirit takes over in a campaign via AKQA.
Stockland is highlighting the role its town centres play in making it easier for customers to enjoy every moment of the Christmas season in a campaign via Havas Host.
“The festive season is full of magic, though we know that from time to time there can be a little sprinkle of chaos – there’s gifts to wrap, feasts to plan, and people to host,” said Warren-Smith.
“This year, our Christmas campaign is focused on making it easier for our customers to do all that and more, while still enjoying the merry moments in between.
“We want every visit to Stockland to feel welcoming, uplifting and full of festive inspiration.
“Whether customers are shopping for gifts, grabbing groceries, or just enjoying time together, our campaign reminds people that we’re here to help them sort it.”
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