John Godfrey to depart SBS after 18 years

By AdNews | 16 June 2026
 

John Godfrey. Credit: SBS

John Godfrey is departing SBS next month after 18 years, ending a tenure that shaped much of the broadcaster's commissioning strategy and on-screen identity.

Godfrey, who has held the head of commissioning role since 2022, was instrumental in bringing landmark series to screen including Go Back to Where You Came From, Once Upon a Time in Cabramatta, Filthy Rich and Homeless, First Contact, Struggle Street and The Australian Wars

He also oversaw returning formats such as Mastermind Australia, The Cook Up with Adam Liaw, Who Do You Think You Are?, Alone Australia and Eurovision.

Godfrey also drove the implementation of SBS's Commissioning Inclusion Guidelines, aimed at reflecting Australia's diversity both on and off screen.

"After 18 incredible years at SBS, now is the right time for me to step away," Godfrey said. 

"I have been fortunate to work alongside so many passionate colleagues, talented creators and production partners who share a belief in backing bold ideas, pushing boundaries and using the power of storytelling to open minds and hearts. 

“I'm proud of the programs I have helped bring to screen, the voices they have elevated, the issues they have brought into focus and the conversations they have sparked in homes across Australia.”

SBS managing director Jane Palfreyman said Godfrey's legacy extended beyond the programs he commissioned. 

"It is reflected in the profound impact these programs have had on Australia's national conversations, shaping our understanding of identity, culture and community,” Palfreyman said. 

"Through landmark productions such as Filthy Rich and Homeless, First Contact and The Australian Wars, John championed storytelling that challenged assumptions, broadened perspectives and encouraged meaningful engagement with our nation's history, public policy and contemporary social issues. 

“We thank him for his vision and leadership and wish him every success as he embarks on this next chapter."

SBS director of television Kathryn Fink said Godfrey's commissioning acumen had been central to the broadcaster's reputation. 

"SBS's standing as a broadcaster renowned for bold ideas, fearless documentary-making and distinctive drama is due in no small part to John's commissioning acumen and creative ambition,” she said.

"John's passion for ensuring the diversity of Australia is reflected not just in the stories we tell at SBS, but in who tells them, has underpinned our position as a leader in inclusion in the sector. 

“He has driven key initiatives including the launch of SBS's Commissioning Inclusion Guidelines, and programs that support emerging and under-represented talent, in front and behind the camera."

Godfrey departs mid-July. A replacement has not been named.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus