John Broome goes as AANA chief executive

Chris Pash
By Chris Pash | 26 May 2021
John Broome

CEO John Broome has chosen not to renew his contract as CEO of the AANA (Australian Association of National Advertisers).

He enjoyed his four years leading the AANA but says the time is right for a new challenge. He didn't elaborate. 

“It has been an honour to lead the AANA and to evolve the advertising Codes and funding model for the self-regulatory system and, more broadly, help to protect and advance the interests of those businesses that generate the advertising spend that is such a vital contributor to our economy,” says Broome.

Chairman Martin Brown: “On behalf of the Board, I would like to thank John for his leadership of the AANA secretariat during a very dynamic and challenging period." 

The AANA will announce an interim CEO shortly and will start an extensive search for a new CEO.

"During his tenure, John has delivered on the AANA’s mandate to evolve the self-regulatory system and to raise the profile of the marketing profession," says Brown.

And Broome has overseen a series of ground-breaking initiatives to help get better transparency in the digital supply chain, says Brown.

He also played a strong leadership role in working with the MFA (Media Federation of Australia) to create best practice guides for the media contract and the pitch processes.

“More recently, John and his team have had to navigate the impacts that the COVID-19 outbreaks had on our industry," says Brown.

"He and his team transformed the AANA’s thought leadership & engagement program seizing the opportunity to move this online and triple its audience.

"This was an important development in keeping the marketing community connected during the past year and ensuring that we continued to discuss and tackle the major issues we face together.

“We are fortunate to have a dedicated and highly professional AANA secretariat who have delivered an exceptional marketing capability program and significant enhancements to a harmonised Food and Beverage Code.

“The self-regulatory system which is a cornerstone of community trust in the advertising industry is stronger and more relevant than ever." 

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