Web advertising company Taboola has appointed former Taboola APAC director and skilled digital strategist Joe France as its New Zealand sales lead.
France will be responsible for cultivating key partnerships and delivering innovative solutions to meet evolving New Zealand client needs.
France has a long history with Taboola, having worked as its APAC sales and partnership director, based in Thailand, for nearly five years, before taking on digital strategist roles with Tilt Digital New Zealand and PitchMe.
He brings nearly 20 years’ experience in digital advertising and publishing to his new role, having worked with MSN, Yahoo and Linkedin, across Asia, Australia and New Zealand.
Frances’ appointment comes on the back of Taboola’s recently secured 30-year strategic partnership with Yahoo. Under the deal, Taboola will exclusively power native advertising across all of Yahoo’s digital properties, including Yahoo Finance, Yahoo Mail, Yahoo News and Yahoo Sport.
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